Four routes out, and they suit different situations.
The public link
Publishing creates a read-only public snapshot of the campaign. Anyone with the link can open it without an account.
Two things to be clear about before you use it. It is genuinely public: anyone on the internet who has the link can read it, so check the campaign contains nothing you would not put on a webpage. And it is reversible: unpublishing removes the shared link.
This is the right route for a client review, a stakeholder read or a "here is what we are proposing" message. Nobody has to sign up for anything.
PDF export
A campaign exports as a PDF covering the overview, the source website, language and creativity settings, and the generated assets including headlines, descriptions and keyword sets across all three tiers.
This is the handover format. It is what you attach to an email, put in a shared drive, or hand to whoever asked for a deliverable rather than a link.
Copying assets
Every asset can be copied out individually. Boring and constant, and it is what you will actually do most of the time as you move copy into an ad platform, a CMS or a document.
Copying and downloading never cost credits.
Videos
A finished video gives you three things: the MP4 to download, a public link that plays for anyone with no account needed, and a copy of the full script with every scene's voiceover and on-screen text labelled.
There is also a copy-for-review option that wraps the link in a sentence, for pasting into a chat where a bare URL looks like a mistake.
Which to use
Client reviewing work: the public link.
Formal deliverable: the PDF.
Actually shipping the campaign: copy each asset into the platform it runs on.
Someone needs to approve a video: copy for review, then send.
Frequently asked questions
Can I unpublish a shared campaign?
Yes, at any time. The shared link stops working.
Does the public link update when I generate more?
It is a read-only view of the campaign. Anyone who opens it sees the campaign as it stands.
Is there an integration that pushes assets to my ad account?
No. Assets are copied out by hand, which keeps a human read between generation and spend.