The first campaign is the one that teaches Aiter your business. Ten minutes of attention here pays for itself across every asset you generate afterwards, so it is worth not rushing.
Step 1. Start a campaign with the right URL
Hit New Campaign and paste a URL. Which URL you choose matters more than people expect.
Pick the page that explains what you sell to somebody who has never heard of you. Usually that is your homepage. Sometimes it is a specific product page, and if you sell four unrelated things, four separate campaigns will serve you better than one confused campaign that averages them together.
A landing page with three words and a video is a bad brief source. So is a login screen. If your best explanation of the product lives in a PDF or a conference talk, attach it: paid plans let you add files (PDF, Word, text and audio, 20MB each, up to ten), extra links and YouTube URLs, and the transcript gets read along with everything else.
Two settings sit underneath the URL field:
- Creativity level decides how far the copy strays from safe. Standard is the right default for a first run.
- Output language decides what everything is written in, across eighty-one options. It is independent of the language you use the app in.
Generating the campaign costs 1 credit.
Step 2. Read the Marketing Brief before anything else
This is the step people skip, and it is the step that decides everything.
The brief is what every later generation reads instead of asking you questions. If it has your audience slightly wrong, forty assets will be slightly wrong in the same direction, and you will spend an afternoon wondering why the copy feels off.
Open Marketing Brief and check four things: does it describe the product you actually sell, does it name the right buyer, do the competitive advantages match what you would say in a sales call, and does the tone sound like you. Any section you disagree with can be regenerated on its own for 1 credit, which is cheaper and faster than regenerating the whole brief.
While you are there, glance at the brand colours and the logo Aiter picked up. Those drive every banner and visual from here on, so a wrong logo is worth two seconds of fixing now.
Step 3. Generate in the order you will actually use
There is no forced sequence, and nothing is wasted by going out of order. But there is an order that gets you further per credit.
- Research first, if you are going to run it at all. Competitor analysis, market trends, audience research and review mining each cost 20 credits and each take ten to twenty minutes. Their findings flow into every generation you run afterwards, which means an ad written after research is meaningfully better than the same ad written before it. Running research after you have already generated your ads is paying for the insight and then not using it.
- Strategy next, if positioning is unsettled. Personas and value proposition sharpen the language everything else borrows.
- Then the assets you came for. Ads, social, articles, email, SEO. One credit per text generation, five per image.
If you only have ten minutes and no budget for research, skip to the assets. The brief alone is enough to produce something usable.
Step 4. Judge the first batch properly
Generate one asset type, read it, and react before you generate ten more. Two questions:
Does it sound like your brand, or like a brand? If it is generic, the fix is almost always upstream in the brief rather than in a re-roll.
Does it say anything a competitor could not say? If every headline would work for any company in your category, your brief is missing your actual differentiator, and no amount of regenerating will invent one.
What a good first session looks like
Paste homepage. Wait. Read brief, regenerate the audience section because it aimed at enterprise and you sell to solo founders. Run competitor analysis, go make coffee. Come back, generate Google Ads headlines, notice they are now quoting the gap your competitors leave. Generate a banner. Download it. Leave.
That is roughly 27 credits and forty minutes, most of which you spent elsewhere.
Frequently asked questions
How long does the first campaign take to generate?
The brief itself typically lands in a couple of minutes. Deep research runs are the slow part at ten to twenty minutes each, and they keep running if you close the tab. Individual assets like headlines or a social batch are usually under a minute.
What if Aiter could not read my site?
Some sites block automated readers. When that happens Aiter tells you, refunds the credits, and offers you the manual route: describe the product yourself, or attach files it can read. You are not charged for a brief built from nothing.
Can I change the output language after the campaign exists?
Yes. Language is chosen per generation, so you can produce English ads and Spanish social posts inside the same campaign without starting again.