Aiter runs on credits rather than seat licences or per-word billing. You spend them when you generate something, and you do not spend them on reading, editing, copying or downloading.
The price list
| Action | Credits |
|---|---|
| Create a campaign | 1 |
| Any text generation (headlines, posts, an article, an email, keywords, a framework) | 1 |
| Regenerate one brief section | 1 |
| An image or a banner | 5 |
| A deep research report (competitors, trends, audience, reviews) | 20 |
| Video: five concepts | 1 |
| Video: the script | 2 |
| Video: keyframes | 3 per scene |
| Video: the render | from 17, by length and resolution |
Video is the one place where the price moves with what you asked for, and it is worth understanding before you press anything.
Keyframes bill per scene, so a longer ad draws more of them. The render is priced from a table rather than a formula: a second of 1080p costs several times a second of 480p, while the fixed parts (voiceover, music, the cut) cost the same whatever the length, so the price per second falls as the ad gets longer. The cheapest render that exists is 17 credits. An 8-second 720p ad is 25. Fifteen seconds at 720p is 50. Thirty seconds at 1080p is 214.
The studio shows a running total on the brief screen, before anything is generated, so you never have to work this out yourself.
Two kinds of credits
Monthly credits arrive with your plan and reset each billing period. Free gets 10, Begin 40, Advance 200, Conquer 1000.
Daily bonus credits are the ones you get for turning up. Most plans add 2 per day, capped at a monthly total (10 on Free and Begin, 60 on Advance), and Conquer adds 10 per day up to 310. They are use-them-or-lose-them by design: they reward a habit, not a stockpile.
Your balance in the header is both pots added together. Spending draws down whichever makes sense without you having to think about it.
When credits come back
Aiter refunds automatically rather than making you ask, in every case where you did not get what you paid for.
A generation that fails. Retrying a failed generation is free, and the app says so on the error state. If headlines fell over, hitting retry costs nothing.
A source we could not read. Attach five links, and if two of them time out you are charged for three. When a whole brief comes back empty because the site blocked us, the full credit goes back and Aiter suggests describing the product manually instead.
Research with nothing behind it. Deep research reports are verified before you see them. Every source gets opened and every quote gets checked, and if too little of a report can be traced to something real, the report is not delivered and the 20 credits return. There is also a pre-check for review research: if no genuine public reviews of your product exist, you are told before you are charged, and you can paste your own links instead.
A video that did not arrive. Video credits are taken step by step as the work runs, not all at the start, so a render that dies halfway only ever charged for the part that finished. Anything unfinished is refunded.
The one case that is not refunded: a video that renders successfully and you do not like. A video you dislike costs exactly the same to produce as one you love. Tell us anyway, because that feedback is the only thing that improves it.
Spending less without generating less
A few habits that stretch a month:
Fix the brief before you generate forty things. A regenerated brief section costs 1 credit. Forty assets built on a wrong brief cost forty, plus your afternoon.
Use draft quality when you are exploring. This applies to video especially. A 480p render of the same ad costs roughly two thirds of the 720p one, and it tells you everything you need to know about pacing and casting. Check it there, fix the script, then film the keeper properly.
Do not run all four research reports on day one. Eighty credits is most of a Begin month. Start with the one that answers your actual question, usually competitors or reviews.
Read before you re-roll. Regenerating because the third headline is weak throws away the seven good ones with it. Copy the good ones out first.
Frequently asked questions
Do unused monthly credits roll over?
No. Monthly credits reset with your billing period, and daily bonus credits expire the day they are earned. The balance you see is what is currently available.
Do I get charged for editing or downloading?
No. Credits are spent at the moment something is generated. Reading, editing text by hand, copying, downloading and sharing are all free.
What happens to my credits if I upgrade mid-month?
Upgrading moves you onto the new plan's allowance. Your existing balance is not taken away.