Articles has two tabs, and they exist because the same topic needs different treatment depending on whose site it lands on.
Blog is for your own site. You can be commercial, you can link internally, you can end with a call to action.
PR is for guest articles pitched at niche media. Different rules entirely: an editor will cut anything that reads like an ad, so the value has to be genuine and your product has to earn its single mention.
Ideas generate first, then you turn any idea into the full piece.
Choosing which idea to write
The temptation is to pick the topic with the most search volume. Resist it for the first few.
Better filters, roughly in order:
Can you say something specific about it? An article on a topic where you have real data, a real opinion or a real customer story will beat a better-optimised article on a topic where you have neither.
Does it sit near your product? An article that ranks for something you cannot sell against is a vanity metric with a word count.
Would a competitor find it uncomfortable? Those are the good ones.
If you have run the SEO keyword sets, cross-reference: an idea that maps onto a mid or long-tail keyword you can realistically rank for is the one to write first.
Making a generated article yours
A generated long-form piece is a strong structural draft. It has the headings, the argument and the coverage. What it does not have is the thing that makes people cite you.
Three edits that do most of the work:
Add one number only you have. A result from your own data, a figure from your customer base, anything nobody else can publish. This is also the single strongest lever for getting quoted by AI answer engines, which reach for specific claims with a source attached.
Add one opinion the draft would not risk. Balanced coverage is safe and forgettable. Somewhere in the piece you should say which option is actually better and why.
Cut the introduction in half. Generated openings warm up. Readers do not.
The PR tab, and how not to get rejected
Guest articles fail for predictable reasons. The piece is really about the product. The angle suits your marketing calendar rather than the publication's audience. The pitch goes to a publication nobody in your market reads.
Generate the article, then read it as the editor: if you removed the product mention entirely, would this still be worth publishing? If not, rewrite until it is. The mention survives on the strength of everything around it.
The Media List under PR is the other half of this job, since it finds the publications, blogs, podcasts, newsletters, YouTube channels and forums to pitch.
Frequently asked questions
How long are the generated articles?
Long-form, in the range you would publish as a proper blog post rather than a note. The exact length varies with the topic and how much material the brief and research provide.
Will they read as AI-written?
They read as a competent draft. The three edits above are what move a piece from competent to distinctive, and they are worth twenty minutes.
Can I generate articles in another language?
Yes, output language is set per generation across eighty-one options.