The reason most brand social feeds are dull is that one post gets written and then pasted into five boxes. LinkedIn gets a tweet. Instagram gets a press release. Nobody engages, and the conclusion drawn is that social does not work.
Aiter splits the job in two so that does not happen.
Stage one: ideas
First you get topic and focus angles pulled from your brief. Each idea is a direction rather than a finished post, and you can ask for more at any point.
Read them before you generate anything. Three or four will be obvious, one will be interesting, and the interesting one is usually the reason to keep going.
Stage two: tick networks, generate posts
Every idea has checkboxes, one per network. Tick the networks you want that idea to run on, and each gets a native draft:
- Facebook produces a ready-to-post educational draft
- Instagram produces a caption plus an image concept you can turn into a Reel or a carousel
- LinkedIn produces a long-form professional post that reads like a person wrote it
- TikTok produces hook, concept and script options
- X produces one sharp post, or a tight thread of two to five
You can generate a single post, everything ticked on one idea, or everything ticked across every idea at once. The confirmation always states the credit cost before it runs, so a bulk generation cannot surprise you.
Matching images
Any post can get a matching square image, composed from the post copy and built with your brand references. The post has to exist first, because the image is composed from it.
Five credits, and worth it for Instagram and Facebook where the image is the post. Less obviously worth it for LinkedIn and X, where a plain text post frequently outperforms one with a graphic.
Building a month rather than a post
The workflow rewards batching, and here is a shape that works.
Generate ten ideas. Delete the four that are boring. For the remaining six, tick the two networks you genuinely maintain rather than all five. Generate everything at once. That is twelve posts from one sitting, all in your voice, all grounded in the same brief.
Then read them in one go and reorder them into a calendar, because the sequence is the part no generator can decide for you.
Two networks well beats five badly
The most common mistake is ticking all five because they are there. A dormant TikTok account with four posts is worse for your brand than no TikTok account.
Pick the networks where your buyers actually are. If you ran audience research, that report names them specifically, which is one of its more immediately useful outputs.
Frequently asked questions
Can I generate posts for one network only?
Yes. Tick only that network, or open that channel's own page and work there.
Why do the posts differ so much between networks?
Because they should. Each is drafted for the format and the reading behaviour of that network rather than translated from a common source.
Do I get hashtags?
Where they suit the network, yes. Treat them as a starting set and prune, because a generated hashtag block is usually two or three too generous.