Email is the channel where a generic draft costs you the most, because the reader has already given you their address and expects you to know something about them.
Aiter generates ideas first, then full emails: promotional and educational, ready to send.
The two kinds and the ratio between them
Educational emails teach something. They build the permission that makes the promotional ones work.
Promotional emails ask for something. They spend that permission.
Most lists get the ratio wrong in the same direction, which is why unsubscribe rates spike in the third week of a campaign. Generate more educational emails than you think you need, and keep the promotional ones for moments where you have an actual reason.
Subject lines are most of the job
Everything below the subject line is irrelevant to anyone who does not open. Read the generated subject line separately, in isolation, as though it arrived in your own inbox at 8:40 on a Tuesday.
Two failure modes to watch for. A subject line that describes the email ("Our November newsletter") is a filing label. A subject line that overpromises gets the open and loses the trust, which is the more expensive of the two.
If you ran review research, the phrases customers use about their problem make unusually good subject lines, because they are already the words in the reader's head.
Editing a generated email down
Generated emails run long. That is the honest general critique, and the fix is mechanical.
Delete the first paragraph. Nine times in ten it is throat-clearing and the second paragraph is the real opening.
Keep one call to action. If the email asks for a reply, a click and a booking, it will get none of them.
Read it on a phone at the width it will be read, which is where a paragraph you thought was tidy turns into eleven lines.
Sequencing
A single email is a message. A sequence is a campaign, and the sequence is what you should be generating.
A workable shape for a nurture: two educational, one that answers the biggest objection from your review research, one promotional, one that follows up on the promotional for people who did not act.
Generate them as separate emails, then read them in order in one sitting. That is when you notice the same opening line three times.
Frequently asked questions
Does Aiter send the emails?
No. It writes them. You copy them into whatever you send from, which keeps your list, your deliverability and your compliance where they belong.
Can I generate a whole sequence at once?
Generate the ideas first, then produce each email from the ideas you keep. Reading them together afterwards is where the sequencing actually happens.
Will the emails match my brand voice?
They are written against your Marketing Brief, so voice comes from there. If they sound off, the brief's tone section is the thing to fix, not the emails.