Banners cost 5 credits each and are built from your brief, the logo Aiter found, the brand colours it pulled out of your site, and any reference images you added.
That last input is the one that decides whether the result looks like your brand or like a very confident stock library.
One-click, or the concept editor
There is a toggle, and it is worth understanding before your first banner.
One-click on skips the concept editor and uses Aiter's best guess. Fast, and fine when you are exploring.
One-click off shows you the headline, the description and the image prompt before anything is generated, and lets you edit all three. This is where you fix the thing you can already tell will be wrong.
If your first two banners came out generic, turn one-click off. Editing a prompt before you spend 5 credits is cheaper than regenerating after.
Reference images are the real lever
Under the banner concept sits a set of reference images: what Aiter will use as visual source material. It starts with what it scraped from your site.
Add your own. Actual product photography, a clean logo file, packaging shots, a screenshot of the interface. You can add several, and you can mark one as the lead image, after which future banners and visuals are built around it.
This single step is the difference between banners that look like your product and banners that look like an idea of your product.
Sizes
Banners generate in landscape and square. The landscape ratio differs by placement, and the square version is the one most feeds want, so check both tabs before deciding a banner did not work.
Judging a generated banner properly
Look at it at the size it will actually appear. A banner that reads beautifully at full width and turns into grey mush in a feed is a failed banner, and the only way to find out is to shrink it.
Then read the text on the image at that size. Text that is too long stops being text and becomes texture. If the headline does not survive, edit the concept and regenerate rather than hoping the next roll is shorter.
When colours come out wrong
Brand colours are extracted from your logo and site visuals. Occasionally a site defeats that: images served from a domain that blocks cross-origin reads cannot be analysed, and you get a note saying so.
The fix is to upload the logo yourself in the Marketing Brief. Everything visual downstream reads from there.
Frequently asked questions
Why does my banner have the wrong logo?
Because that is the image identified as your logo when your site was read. Set the correct one in the Marketing Brief and future banners will use it.
Can I edit the text on a generated banner?
Not on the image itself. Edit the concept, which contains the headline and description, and regenerate.
How many banners should I generate?
Three or four gives you a real choice. Beyond that, if none of them work, the problem is usually the reference images rather than the number of attempts.