A finished ad video, filmed, voiced, scored and cut, from the campaign brief you already wrote. No camera, no crew, no editing suite, and no morning spent in one.
The Video Studio opens on the Begin plan. It is in beta, and the beta notice on the page is worth reading properly rather than dismissing.
What your plan buys
Two dials are set by your plan, because they sell two different things.
| Plan | Longest ad | Sharpest render |
|---|---|---|
| Free | Cannot create videos | |
| Begin | 8 seconds | 720p |
| Advance | 15 seconds | 720p |
| Conquer | 30 seconds | 1080p |
Length is the one you feel immediately. Eight seconds is a hook, the product and your name. Fifteen has room for a hook, a payoff and a call to action. Resolution is the one an agency feels: 720p is right in a feed and wrong on a landing page somebody is paying to send traffic to.
Length is typed as a number rather than picked from three buttons, anywhere from 4 seconds up to your plan's ceiling, with 8, 15 and 30 offered as presets.
The four steps
Brief. Free, because nothing is generated here. You set length, aspect ratio, spoken language and output quality, and you add or remove reference images. Everything about your product comes from the campaign brief. The two choices that matter for cost are length and resolution, and a running total sits on screen while you make them.
Concepts. Five genuinely different arguments for the same product, not five wordings of one. 1 credit. Pick on the argument, not the phrasing.
Script and frames. The script costs 2 credits, because it is written and then read back by an editor that catches the places where two scenes contradict each other. Keyframes cost 3 credits per scene, so a longer ad draws more of them. This is where your attention is worth the most, because a beautiful shot of the wrong thing is still the wrong thing.
Render. Priced by length and resolution together, from 17 credits for the shortest 480p draft. An 8-second 720p ad is 25. Fifteen seconds at 720p is 50. Thirty seconds at 1080p is 214. What you get back is clips, one voiceover in a single take, music underneath, cut together, closing on your logo and your call to action.
Where to actually spend your attention
Most people over-invest in the render and under-invest in the script. Reverse that.
At the script stage you can edit any shot, any line and any duration. You can draw the keyframes or supply your own pictures, and you can mark which of your reference images should appear in the video rather than only guide its look. That distinction matters: a product photo that should be on screen needs marking as such.
Read the script out loud at the speed a voiceover would say it. Scripts that look fine on the page and run four seconds long are the single most common problem, and they are free to fix here and expensive to fix later.
Resolution, and the draft habit
Three resolutions carry a price, and the descriptions in the app are honest about what each is for.
480p is a draft: the cheapest way to check pacing and casting before paying for the real thing. Available on every paid plan, whatever your ceiling.
720p is the default and where most ads should ship. Sharp enough for any social feed.
1080p is for paid placements and landing pages, and it is on Conquer. At fifteen seconds it costs roughly twice what the same ad costs at 720p, which is worth it when somebody is paying for the impression and hard to justify when they are not.
1440p appears in the interface and cannot be selected, because the video model has no mode for it.
The habit that saves the most credits: shoot a 480p draft, watch it, fix the script, then film the keeper.
The refund rule, stated plainly
Credits are taken step by step as work runs, not all at the start.
Charged and no video arrived? The credits come back. That one is on us.
A video arrived and you dislike it? Not refunded, because a video you dislike costs exactly the same to produce as one you love. Send feedback anyway, because that is the only mechanism that improves it.
The same brief never produces the same video twice. Most come out well. Some come out strange. That is how AI video currently works, and it is why the rule sits where it does.
Watch it muted
The result screen says this, and it is the most useful sentence on the page. Most people will watch your ad with sound off.
If the video makes no sense muted, the fix is upstream in the frames rather than in the voiceover.
Options worth knowing
Ten voices, described by character rather than by name. Ten music beds from ambient to dramatic, plus none. Six formats including product showcase, lifestyle cuts, before and after, demo, talking head and UGC. Five tones.
Vertical for Reels and TikTok, square and wide if someone in sales insists.
If the render finishes without music, you can add music and re-stitch without a full re-render and without extra credits.
Frequently asked questions
Which plan do I need?
Video Studio starts on Begin, which films up to 8 seconds at 720p. Advance raises the ceiling to 15 seconds, and Conquer to 30 seconds at 1080p. Free accounts can see the studio and read what it does, but cannot start a video.
Can I use my own footage?
Yes. A scene can be set to use a clip you uploaded, which drops your footage into the timeline untouched, so nothing about it can drift off-brand.
What do I get at the end?
A downloadable MP4 plus a public link that plays for anyone without an account, and a copy of the full script with every scene's voiceover and on-screen text.
Why did my video ignore an edit I made?
If frames changed after a render started, the finished video reflects the older version. Start a new video from the list to shoot the current frames.