Every image Aiter makes reads from the same three inputs: the logo it found, the brand colours it extracted, and the reference images attached to the campaign. Getting those right once fixes every banner, social image and video frame afterwards.
Brand colours
Pulled from your logo and site visuals, and shown as swatches in the Marketing Brief. Click one to copy the hex.
Occasionally a site defeats the extraction. The usual cause is images served from a domain that blocks cross-origin reads, and you get a note saying results are based on what could be read. Re-analysing sometimes helps; uploading the logo yourself always does.
If no distinctive colours come back at all, that is the hint to upload a proper logo file in the brief.
The logo
Aiter picks what looks like your logo from the site. Sites make this harder than it should be: favicons, partner logos, award badges and a hero image can all look plausible.
Check it once. A wrong logo propagates into every banner and every video end card, and it is a ten-second fix in the brief.
Reference images, the actual lever
This is the setting that separates creative that looks like your product from creative that looks like a stock library had an idea about your product.
Reference images are the visual source material for generation. The campaign starts with what was scraped. You can add your own: real product photography, packaging, a clean logo file, interface screenshots, genuine photos of your team or space.
Setting one image as the lead means future banners and visuals are built around it. In the Video Studio you can go further and mark which reference images should appear in the video rather than only guide its look.
Three good reference images beat any amount of prompt tuning.
What to add, by business type
Physical products: photography on a plain background, plus one in use. The second one is what makes lifestyle creative work.
Software: clean interface screenshots. Not a marketing mock of the interface, the actual thing.
Services: real photographs of the people or the place. Generic professional imagery is the fastest route to looking like everyone else in your category.
Anything with packaging: the packaging, from two angles.
Checking your creative honestly
Look at generated images at the size they will appear. A banner reviewed full-width in a browser and shipped into a mobile feed is being judged in the wrong conditions.
For video, watch it muted. That is how most people will see it, and it is the fastest way to find out whether the frames carry the argument on their own.
Frequently asked questions
Why do my images look nothing like my product?
Almost always because the reference images are thin. Add three real photographs of the actual product and regenerate.
Can I set brand colours manually?
Colours are extracted from your logo and visuals. Uploading the correct logo in the brief is the route to correcting them.
Do reference images apply to video too?
Yes, and video adds a distinction: images can guide the look, or be marked to appear in the video itself.