Regenerating costs 1 credit for text and 5 for an image, and it is the first thing everyone reaches for. It is also the fix that solves the smallest share of problems, so it is worth knowing which problems those are.
When regenerating is the right call
The batch was fine and you want more of it. Perfectly reasonable. Copy the keepers out first, because the new batch replaces the old one on screen.
You changed something upstream. A fixed brief, a fresh research report, a different creativity level. Now regeneration is pulling from different inputs and will genuinely differ.
You want a different angle on the same thing. Fresh generation gives fresh angles, not a synonym pass.
When it is not
The copy is generic. Regenerating rearranges the facts available to it. If the brief holds three vague facts about your business, every batch will rearrange three vague facts. Fix the brief.
A specific claim is missing. Nothing will invent your 60-day guarantee if no source mentioned it. Add it to the sources and rebuild.
You are on the fourth roll. By the fourth attempt at the same asset with the same inputs, you are not selecting, you are hoping. Change an input.
Regenerating one brief section
The Marketing Brief supports regenerating a single section for 1 credit rather than the whole thing. This is the highest-value regeneration in the product and it is quietly buried.
The audience section is wrong and everything else is right? Regenerate the audience section. Twelve downstream assets improve as a result, which is a considerably better return than a fresh set of headlines.
Failed generations are free to retry
When a generation errors, retrying costs nothing and the error state says so. You have not lost the credit and you do not need to count anything.
The habit worth building
Before regenerating, ask one question: what will be different this time?
If the answer is "nothing, but maybe it will be better", change something first. If the answer names an actual change, go ahead.
Frequently asked questions
Does regenerating delete my previous output?
The new generation replaces what is on screen for that section, so copy anything you want to keep before you re-roll.
Is regeneration different from editing?
Yes. Editing text by hand is free and instant. Regeneration produces a new draft and costs a credit. For a small wording change, edit.
Which plans include regeneration?
Regenerating and improving outputs is a paid-plan feature.