The credit numbers are the easy part to compare and the least useful. What separates the plans is which parts of the product open up.
What each plan gives you
| Free | Begin | Advance | Conquer | |
|---|---|---|---|---|
| Monthly credits | 10 | 40 | 200 | 1000 |
| Daily bonus credits | 2 (10/mo cap) | 2 (10/mo cap) | 2 (60/mo cap) | 10 (310/mo cap) |
| Copy and image quality | Standard | Higher | Higher | Higher |
| All creativity levels | Yes | Yes | Yes | |
| Files, extra links, YouTube sources | Yes | Yes | Yes | |
| Regenerate and improve | Yes | Yes | Yes | |
| Video Studio | Up to 8s, 720p | Up to 15s, 720p | Up to 30s, 1080p | |
| Strategy: personas, positioning, frameworks | Yes | Yes | ||
| Deeper brief and context understanding | Yes | Yes | ||
| API and MCP access | Yes | Yes |
The three real thresholds
Free to Begin is about output quality and inputs. Free accounts run on standard copy and image generation and cannot attach files, links or YouTube sources. Begin lifts both, adds all four creativity levels, and opens the Video Studio at 8 seconds and 720p. If you are producing anything you will publish, this is the meaningful first step.
Begin to Advance is about strategy. Personas, value proposition, positioning, business model and the eleven frameworks all sit here, along with a deeper read on your brief and API access. The jump from 40 to 200 credits also changes what a month looks like: 40 credits is roughly two research reports, while 200 is a research pass plus a full campaign's worth of assets.
Advance to Conquer is mostly volume: five times the credits, and ten daily bonus credits instead of two. The one thing that genuinely unlocks is video, which goes from 15 seconds at 720p to 30 seconds at 1080p. This is the agency and multi-brand plan.
Picking by what you will actually do
One product, occasional content. Begin. Forty credits covers a campaign, some ads and a batch of social posts.
One product, serious about it. Advance. You want the strategy work and enough credits to run research without rationing.
Several clients or several brands. Conquer. Each client is its own campaign with its own brief and research, and that adds up quickly.
Just looking. Free. Ten credits is enough for a campaign, the brief and a few text generations, which is enough to judge whether the output is any good for your business.
Billing notes
Annual billing is cheaper per month on every paid plan. Subscriptions are managed from your profile, where you can also change plan or cancel. Cancelling keeps your access until the end of the billing period you already paid for.
Frequently asked questions
Do unused credits roll over?
No. Monthly credits reset with your billing period and daily bonus credits expire the day they arrive.
What happens to my campaigns if I downgrade?
Your campaigns and everything generated in them stay. What changes is what you can generate next, since gated sections close again.
Can I try Advance features before paying for them?
The gated sections tell you what they contain before you upgrade rather than hiding it. The Free plan is there to judge output quality, which is the thing worth judging first.