Tone is the most underrated lever in marketing copy. Aiter lets you change it freely — and reverse the change just as quickly.
What's new for you
Four levels. Conservative, Standard, Spicy and Crazy. Each one reshapes word choice, structure and risk appetite without losing your brand truth.
Free switching. Once a tone is generated, switching back is instant and costs nothing — Aiter remembers what it produced for each level on each section.
Standard does the heavy lifting. Our default mix balances job-to-be-done framing with promotion so the copy reads like marketing, not a press release.
Smart with keywords. SEO and Google Ads keywords stay grounded in real search behaviour and ignore creativity modifiers, so your targeting stays sharp.
The redesigned New Campaign window now exposes hover hints that explain each level before you commit.