Keyword lists have a failure mode everyone recognises: you ask for keywords for a dental clinic, and somewhere around row four, sitting there politely as though it belongs, is something like "random number generator".
Gone. Suggestions now start from terms genuinely connected to your own site and your own category, and then get picked over rather than tipped out whole. What reaches your list is closer to what someone doing this by hand would have shortlisted.
Banners retry themselves
The first banner on a new campaign occasionally failed for reasons that had nothing to do with you or your site. It now quietly tries again before it bothers you about it.
One less half-built section
The Video Ads preview on the Google Ads results page is gone. It promised more than it delivered, and leaving it sitting there was worse than taking it out.
Two places to go deeper: how we generate SEO content, and what actually works on Google Ads.
→ Open the SEO & GEO section of any campaign.