Competitor research and market trends used to read like a confident first draft. Now they read like verified ones. The dashboard got calmer around them too.
Deep research for competitors and market trends
Under the hood, both reports run as multi-step deep research investigations: understand the product, discover signals across the open web and review sites, then verify every competitor and every stat against fresh, named sources before a single line is written. If a fact can't be sourced, it's omitted instead of invented.
Aiter now reads your brief for market scope before it starts searching. A local clinic gets compared to nearby clinics rather than national chains, and a single-country SaaS gets measured against the peers actually serving that country instead of whichever global brand happens to be famous. Global products stay global. Market trends follow the same rule, local stays local, national stays national, no more US data dropped into an EU-only campaign.
Every trend bullet now comes with a named source, a time frame, and a concrete marketing implication for your product. No vague "AI is growing" filler, just trends you can act on.
Both Competitor Analysis and Market Trends now show the same kind of live progress bar as the marketing brief, with statuses that tell you what's actually happening (and a few jokes along the way). It only finishes when your report is ready.
Reports now keep running on our side while you do something else. Walk away, switch campaigns or refresh the page. When you come back to the section the progress picks up where it left off, and your finished report is waiting.
The full report is front and centre, with proper headings, sub-sections and bold callouts preserved. No more flattened structure. Citations and sources live in a collapsible block at the bottom, out of the way while you read, one click away when you need to verify.
Every finished research run now also produces a short, structured summary of the most important findings. It sits in its own collapsible block right above the sources, and quietly powers every piece of content you generate next, so your ads, posts and emails actually reflect what the research found. Existing campaigns keep their reports and now display them with the original formatting intact.
Each report now opens with a clear title and a one-line description so you know what you're looking at. Under it, a horizontal jump bar lists every competitor (or trend section) as a chip, tap one and the report scrolls straight to it. Headings now read like proper headings, not bold paragraphs.
Competitor research now verifies 8 to 12 direct competitors per report rather than the 5 to 8 it used to settle for, drawn from a wider initial pool. You get a fuller picture of who you are actually up against without loosening the no-hallucination bar. There is more on how the competitor work is put together if you want the detail.
Market research now targets 3 to 5 verified trends per category (15–25 total, up from 2–4) drawn from a wider initial signal pool. More angles to act on, and the same anti-hallucination bar: every bullet still carries a named source, a time frame and a concrete marketing implication.
Research used to need your tab open to finish. Now it runs to completion on our side even if you close the browser, and a brief hiccup mid-run no longer counts as a failure. Aiter keeps going rather than handing back your credits and stopping.
Switch tabs, jump to another campaign, or reload the page. The live progress bar now resumes at the real elapsed time instead of restarting at zero. Work never stopped in the first place, the screen just used to forget.
Campaign list speaks your language
Two small things that made the dashboard feel off, fixed.
Dates now respect your locale. Switch to Ukrainian and you'll see "Кві 20" instead of "Apr 20". Same for French, Spanish, Portuguese and both English variants.
And the campaign subtitle finally says something. Instead of "aiter.io Campaign", you get the first sentence of your marketing brief, derived once, kept in sync whenever the brief changes, and shown without loading the full document.
Know exactly when your campaign is ready
While your marketing brief is being built, the rest of the campaign (Google Ads, banners, social, SEO) waits for it. That's by design: every asset is grounded in your brief.
Until now, that wait was silent. You'd land on Google Ads, see a CTA, click it, and nothing would feel quite right.
Now a thin live banner sits at the top of every campaign page while the brief is generating. It explains what's happening, links straight to the brief progress, and disappears the moment the brief is ready, so the wait stops feeling like something has gone wrong.
Banners use your real logo, not a guess
Generated banners used to sometimes carry a logo that merely resembled yours: right idea, wrong wordmark, wrong colours. Your tagged brand logo is now the first reference Aiter works from, and it gets reproduced rather than reinterpreted. Same rule across banners and references, so the mark on every visual matches the one in your brief.
A clearer path back to Free
Downgrading from a paid plan now opens an explicit confirmation that spells out exactly when your paid access ends and when you revert to Free. No more wondering whether the click actually registered. Behind the scenes, billing reconciliation is tighter, so cancelled subscriptions reliably revert to Free credits the moment the current period ends.
Paid features now invite instead of ignore
Three actions in the campaign composer (Add link, Attach files, Add YouTube) used to do nothing at all on Free, which is a strange thing for a button to do. Clicking one now opens a short prompt explaining what a paid plan adds, with one tap to see plans or carry on without it. Tooltips moved from passive descriptions to direct CTAs ("Upgrade to attach files") so the path forward is obvious.
A calmer landing after sign-in
Some accounts saw a brief error toast flash on the dashboard right after signing in, even though nothing was actually broken, that noise is gone. The dashboard now loads quietly the moment your session is ready.
Locked features now speak your language
The upgrade overlays on Marketing Strategy and Ideas & Frameworks now render fully in your selected language across English, French, Spanish, Portuguese and Ukrainian, title and description and plan requirement and call to action alike, so the path forward reads like the rest of the product rather than like a page somebody forgot to hand to a translator.