Two changes that sound unrelated. One adds a channel, the other makes sure what you make on it survives the week.
X posts, from the same brief
X joins LinkedIn, Instagram, Facebook and TikTok. Same Context-First brief underneath, so your voice carries across without you rewriting it to fit the character count.
Your work follows your account, not your browser
Generated post ideas and drafts, your extracted brand colours, and your default language and creativity settings now live with your account. Make something on your desktop and it is waiting on your laptop. Clear your browser and nothing goes with it.
This is the kind of change nobody notices until the day it saves them, which is more or less the point.
→ Open the Socials section of any campaign, or see how we handle X alongside the rest of social.