You either have a URL or you have a sentence about what you sell. The New Campaign window used to make that your problem.
It now takes whichever you give it and works out the rest. Paste a link and it reads the site. Type a description and it starts from that. Same box, same button.
We also took out a handful of controls that were only ever there for us, and stopped the brand name field appearing before there was anything to put in it.